They started promoting PaaS (term they coined) ~4 years ago and the marketing dropped CRM to focus on Salesforce being a 'cloud expert' (or leader). All of what Benioff has been saying around that time and up to today was Salesforce moving beyond CRM and into being 'cloud' and 'platform'.
I remember him having a slide in one presentation where it showed "CRM ==> Platform ==> PaaS", or something similar, showing Salesforce development and roadmap.
Problem was, for them it meant providing more apps and the app platform and building it themselves, rather than providing the tools to allow developers to build out their platform for them. A bit like Microsoft not having Visual Studio and MSDN.
They started promoting PaaS (term they coined) ~4 years ago and the marketing dropped CRM to focus on Salesforce being a 'cloud expert' (or leader). All of what Benioff has been saying around that time and up to today was Salesforce moving beyond CRM and into being 'cloud' and 'platform'.
I remember him having a slide in one presentation where it showed "CRM ==> Platform ==> PaaS", or something similar, showing Salesforce development and roadmap.
Problem was, for them it meant providing more apps and the app platform and building it themselves, rather than providing the tools to allow developers to build out their platform for them. A bit like Microsoft not having Visual Studio and MSDN.