I’ve been looking at a number of devtools and AI tools launched over the last 12–18 months, and a pattern keeps repeating:
- Strong product, clear technical value
- Early users from friends / Twitter / communities
- Then things stall when it comes to converting paying users
Things that seem less effective than expected:
- Content that ranks but doesn’t convert
- Community posting that generates discussion but no revenue
- “Build in public” without a clear path to payment
Things that might be working, but inconsistently:
- Integrations / ecosystems
- Very narrow ICP + outbound
- Founder-led sales lasting far longer than planned
For founders actively shipping devtools today:
- What’s actually getting you your first 10–50 paying users?
- What looked promising but turned out to be a dead end?
- If you were starting again in 2026, where would you focus first?
Curious what’s working now, not what sounds good in theory.